# STRONG Pilates Canada

> STRONG Pilates is a global boutique fitness franchise founded in Melbourne, Australia in October 2019 by Michael Ramsey and Mark Armstrong, now operating in Canada. STRONG fuses reformer Pilates with cardio and strength training in 45 minute, low impact, high intensity classes on its exclusively licensed Rowformer (reformer bed plus Concept2 rower) and Bikeformer (reformer bed plus bike) machines. The brand operates 116+ studios across 14 countries with 150+ further territories sold or in development.

Key facts:
- Tagline: Pilates Inspired. Cardio Infused. Row. Ride. Reform.
- Founded: October 2019, Melbourne, Australia. Co-founders Michael Ramsey (CEO, marketing led) and Mark Armstrong (operations led), former multi-site F45 franchisees who found a gap in the fitness industry for a long term, sustainable, no impact model.
- Concept: hybrid Pilates, strength and cardio in one 45 minute full body class. 100% low impact, no treadmills or jumping. Suitable for all fitness levels; instructors modify intensity per member.
- Equipment: Rowformer (first of its kind machine combining a progressive spring tension reformer bed with a Concept2 rower and PM5 monitor) and Bikeformer (reformer bed with bike), both exclusive to STRONG. Bikeformer introduced in 2023 alongside Book Your Spot in the STRONG app.
- Class format: each 45 minute class focuses on upper body, lower body, core, obliques or a combination, blending controlled Pilates movements (slow twitch activation for endurance) with bursts of fast movement and cardio HIIT intervals on the rower or bike.
- Scale: 116+ studios open globally, 47,000+ members worldwide, approximately USD $60 million net revenue in the 12 months to mid 2026. Ranked #3 fitness brand in Australia and #15 worldwide on ClassPass.
- Bookings: via the STRONG Pilates app (iOS and Android). Members must wear grip socks and bring a sweat towel and water bottle.
- Studio amenities: showers, change rooms, lockers and eucalyptus scented towels.
- Franchising: Canadian territories available. Comprehensive onboarding, presale campaign, marketing and operations support. Studios open with an average of 175+ members from presale. Franchise package includes large territories, innovative training systems and tech, and international advertising, PR and communications support.

## Discover STRONG

- [STRONG Pilates Canada](https://strongpilates.ca/): Canadian site with concept overview, classes, technology and franchise information
- [Download the STRONG App](https://strongpilates.com.au/download/): iOS and Android booking app

## Franchising

- [Own a STRONG (Canada)](https://strongpilates.ca/): Canadian franchise enquiry and investor prospectus
- [Available Territories Map](https://mangomap.com/strong-pilates/maps/124104/strong-pilates-public): Live map of reserved, sold and available territories

## Regional Sites

- [STRONG Pilates Australia & Global](https://strongpilates.com.au/): Australia and global HQ
- [STRONG Pilates USA](https://strongpilates.co/): United States
- [STRONG Pilates UK & Ireland](https://strongpilates.co.uk/): United Kingdom and Ireland

## Social

- [Instagram](https://www.instagram.com/strong): @strong
- [Facebook](https://www.facebook.com/strongpilatesHQ): strongpilatesHQ
- [LinkedIn](https://www.linkedin.com/company/strongpilates/): STRONG Pilates